I bought my first Apple product back in 2008. It was a MacBook for business and personal use. Since then, I have been using more and more Apple devices, and I am really happy with them. This is why.

To avoid any misunderstanding, I am not an Apple “fanboy”. I am a customer, but actively criticising some of their approaches, including the very expensive prices. Furthermore, I am always taking serious consideration of my options when I buy new technology. I need devices that fit my needs, not vice versa.

I don’t want to fundamentally change my behaviours and add more things to do in my already full life schedule. No one really wants that. I want devices, tools and software that make my life simpler and easier. And Apple has succeeded in doing this for me.

It’s not just the smartphone

The main reason of being a happy Apple customer is its ecosystem. It’s not only about which OS my smartphone has. I need all my data and information to work seamlessly when using different devices. I have this achieved now. More importantly, the experience is as coherent and intuitive as it can be. And that says something when switching from a wearable device (Apple Watch) to a smartphone (iPhone XS), then to a laptop (MacBook Pro). 

A good example of this is my recent experience of migrating from the trustful but aged iPhone 6 to the XS. I have always considered device migration one of the most painful experiences. It required time for resetting, configuring and downloading tasks. Not any more. Having my two iPhones side-by-side and by just scanning a code, I was ready to use my brand new XS within a few minutes. And old my data, apps, configuration were there. Amazing.

Surely, one of the things that has changed significantly in the last 35 years.

How technology changed our everyday life (a 35 year comparison)

What about Android?

The main antagoniser of Apple’s ecosystem, and only serious contender in mobile devices, is Google’s Android. It has achieved a lot more adoption worldwide. Not only because it’s a free and open platform, but because it’s equally powerful. Additionally, it usually introduces more innovation than Apple’s solutions.

I have thought about transitioning to Android. Would I be able to do the same things as I do now using Android? Most definitely. Would it be cheaper overall? Possibly. Would it be a better experience? I definitely doubt it.

Apple’s success is the experience. Its ecosystem spans within a variety of devices, both personal and at work. So, I don’t think I will abandon this very soon.